The Greater Goods

Stuff That Matters

Founded in 1998, just outside Sydney, Australia in the soulful suburb of Bondi Beach, our mission remains: to provide Stuff That Matters for the doers of the world, a group we affectionately refer to as, Generation Do.

It all started when STM’s co-founder, Ethan Nyholm, struggled to find a bag that actually protected his new laptop while also uniquely complementing his casual lifestyle. Failing to find a pack up to the task, he resourcefully slipped his laptop into a padded postal envelope while lugging it around in his hiking pack. Though clever, it wasn’t exactly a lasting solution. So, he teamed up with co-worker Adina Jacobs to design the better, bolder laptop bag. Soon after that, the first STM bag was created: a backpack design that focused on protecting a digital device, and just as importantly, didn’t look like just any boring, black bag. The rest, as they say, is history.

Nearly two decades later, STM Goods has become an industry leader in laptop bags, packs, fitted cases, and other accessories designed to make doing whatever you're doing easier, safer and a little more unique. With worldwide retail presence and offices in Sydney, San Diego, London and Kuala Lumpur, no matter what time zone you live in, STM is doing something to improve the way you do what you do while making goods for the greater good.

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